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Core Values and Philosophy

Core Values and Philosophy

Global in vision & rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its stakeholders. The Group's products and services offer distinctive customer solutions. 


VISION:
We will endeavor to engineer smiles and enrich lives of all Stakeholders of the Company (Customers , Trade Partners , Vendors , Share Holders and Employees)  through Product, Quality and innovation , World Class after Sales Service that ensures Khushiyo Ki Guarantee & by maintaining the highest standards of Integrity  and Safety at all times. 

MISSION:
To be a preferred brand for Consumers and achieve respectable Market Share in every District and Category that the Company is present today and in the future. We will pursue every aspect of our business keeping in mind our brand promise of ensuring Khushiyo Ki Guarantee to our Customers.