For the first time ever, Lloyd plugs in the IPL frenzy by being the Associate Sponsor of Royal Challengers Bangalore team. Even though, Lloyd has been loudest in its Marketing strategy whenever it comes to Cricket but this is the first ever year, wherein it decided to grip the most thrilling Indian Cricket madness – IPL. This association has definitely proved right to the decision and had further added value to the brand being the RCB standing at the final match of IPL 2016, with its studded team of proficient players like Chris Gayle, Virat Kohli, AB De Villiers and Shane Watson.
Announcement of Associate Sponsorship
The commencement of promotion started with jersey unveiling for the players.Mr. Nipun Singhal, Director of Lloyd announced the associate sponsorship with this event. Here’s a glimpse of the Jersey unveiling Ceremony.
Lloyd outlined its own marketing communication in the line of #PlayBoldBeHappy, holding onto its key motto, “customer happiness”! The two tag lines – “Play Bold” & “Be Happy “complimented each other quite well with its distinctive significances and the upshot of the final hashtag, #PlayBoldBeHappy saw a remarkable response from Lloyd & RCB audience
Taking it ahead, Lloyd took live numerous campaigns to create elation among the already enthusiastic fans. Contests like ‘Guess the Player’, ‘Cheer for the Challengers’ , #CricketTrivia were carried out on various social platforms. Catch a sight of these campaigns here:
Other Promotional Activities
Online promotions were not only limited to social campaigns but Lloyd’s presence could be seen on RCB’s website https://www.royalchallengers.com/ . A special blog series, Lloyd Hero’s Happiness, is also run on their blog section where players are asked about their happiest moments during the tournament. Video promotion was also an element of the promotional activities,
RCB Meet and Greet Event
Bringing to you all, the Happy Captures of Lloydians & it’s Trade partners with #RCB Players at Meet & Greet Event. The event was further elated by celebrating Lloyd’s completion of 60 years.
Bollywood & Cricket Together for Lloyd
Mr. Nipun Singhal, Director of Lloyd also announced the making of its new TV commercial with the Brand Ambassador Shruti Hassan & the Royal Challengers Army. Check out the fun at the sets of the commercial:
The journey of Lloyd with RCB in IPL has been quite venturesome& it has been indeed a season of Landmarks.
To know more visit https://www.royalchallengers.com/happiness